The music industry was hammered by piracy in the last ten years and is looking for new offers to attract consumers to develop buy their music from legitimate sites, instead of illegal outlets.
The new proposal, called MusicDNA and supported by the original inventor of MP3 digital music fans have downloaded an MP3 file on your computer, which leads to additional content.
Music labels, bands or retailer could then also send updates to the music file every time if they have something new, such as dates of future tours, interviews or new updates to social networking sites is known .
The user would receive as little or as much information as they want, when they are online. But that is the file is downloaded music illegally would receive a static file, receive no updates.
BACH technology, the group behind the file MusicDNA who says he wants to partner with retailers, music labels, holders of copyright and technology companies and is happy to transfer the technology to other which they could under their own brand.
BACH, based in Norway, Germany and China and Germany, the Fraunhofer Institute for Digital Media Technology as a partner.
"We have very good reviews and the fact that we all seek in this part, and do not compete against them will," Chief Executive Stefan Kohlmeyer news agency Reuters.
Music files can play on any MP3 player, including Apple's iPod. The music player and a music library online, can also be adapted to the user and can be integrated, for example, in existing social networks, too.
Kohlmeyer said the service would recall the days when music fans enjoy a view of text and graphics on an album almost as much as they wanted to hear music.
"What we bring to consumers is the emotional experience of music together," he said. "We believe he has lost in the transition to the digital age.
"We believe that a beautiful piece of audio has been reduced to a numerical code. We want to enrich it again."
BACH, which is one of the inventors of MP3 and former CEO of Sony Music Entertainment among its investors, is also the hope that software developers create new applications and content for MusicDNA players.
A beta version of the file is available in the spring and a full commercial launch is expected in the summer. He also hopes to create a mobile version of the music player.
BACH has already signed a number of partners in industry and is in talks with the majors.
Rob Wells, Senior Vice President of Digital at Universal Music Group International, Reuters news agency he believed the new offer was very exciting, "said Universal could possibly work with the company but said it still needs new trade negotiations .
"I think the music industry has a great opportunity to create entirely new revenue," Kohlmeyer said. "They took in the past, not all aspects of rich media into consideration."
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